You don’t buy the product, you buy the story. Nike doesn’t just sell shoes; they sell the story of striving for greatness. They sell the identity of “just do it”. Apple doesn’t just sell phones and laptops. They sell the story of simplicity and elegance. Harley-Davidson Motor Company doesn’t just sell motorbikes; the story of …
Here’s the Malcolm Gladwell storytelling template you requested. No optin or subscription needed! Download the PDF template by clicking here Download the template as a Microsoft Word doc here I hope you find value in the template.
I’ve spent the last 10 years studying and teaching business storytelling. I’ve analyzed hundreds of TED Talks and brand stories to uncover what it takes to create a great story. There is one story that I keep coming back to over and over again. I love it so much that I’ve used it to create …
One of my favorite books this year is The Coaching Habit by Michael Bungay Stanier. I read anywhere from 20 to 54 books a year, and this is among one of my favorites. The premise of the book is this: instead of rushing to provide solutions and answers, we should stay curious and ask questions …
What Do You Want Your Audience Members to Do Differently After Your Presentation? What do you want your audience members to do differently as a result of listening to your speech? Include a clear and compelling call to action in the closing of your speech. Tell your audience members exactly what you want them to …
How to Call Your Audience to Action | Amy Cuddy TED Talk Read More »