Ever seen a boring, dull, dry, life-sucking PowerPoint presentation?
Have you ever given one?
Most presentation slides are boring – but slides aren’t necessarily evil.
Presentation slides can actually be very helpful.
According to research, if you hear a piece of information, three days later you only remember 10% of it.
Add a picture and recall shoots up to 65%.
This is known as the picture superiority effect.
Check out the 30 second explanation here:
So, what should you do to take advantage of the picture superiority effect?
Ditch the Bullet Points
This may be hard to believe, but Steve Jobs never used a single bullet point. Not once. His presentations were always remarkable spare, relying on a few powerful images and carefully selected words or phrases – (via Hubspot)
As Alex Rister puts it:
How many times have you seen that standard death-by-PowerPoint slideshow filled with bullets and text? What did you actually remember? Chances are, you can’t recall that information today, and if you do, I can guarantee you that the presentation was boring. No one waits to speak to a death-by-PowerPoint presenter after the speech to rave about the bullet points. People remember an impacting image, a high-quality chart or graph, or a powerful video.
Create Visual Presentations
According to Hubspot:
Not only do we remember visual input better, but we also process visual information 60,000x faster in the brain than we do text.
Take advantage of the picture superiority effect by using images, charts, graphs and videos to make you presentations visual – ditch the text, use images instead.
What’s the best way to create visual presentations?
If you’re looking for a crash course on how to design sexy presentations, then check out my book “How to Design TED-Worthy Presentation Slides” which is available on Amazon for less than the price of a cup of coffee!